Wokingham Borough Council has entered into a partnership with Too Good To Go (TGTG) to reduce food waste in the borough. At present, 110 cafes, coffee shops, supermarkets, bakeries and the like across the borough have joined the TGTG app to offer delicious, unsold food to residents for just a fraction of the original price.
Through the app, shops and restaurants are able to sell their surplus food items, instead of throwing them away and having them incinerated or sent to landfill, which contributes to greenhouse gas emissions.
The free app is user-friendly to both businesses and consumers. Shops put unsold food items into ‘magic bags’ and list them on the app for around a third of the original retail price. Users of the app can search for magic bags offered by nearby businesses and purchase them through the app. They can then go and pick them up at a set time.
The council is working together with Too Good To Go to reach out to businesses in the borough, hoping to get more food businesses to sign up so that residents can have an even wider choice of magic bags to choose from.
As part of the partnership, Too Good To Go will waive its administration fees for the first six month on the platform, if businesses in the borough sign up through the dedicated webpage (https://app.tgtg.to/wokingham) by 31st December 2022.